Eat with Caution
Double Rainbow has been making some of the Bay Area’s finest premium ice cream since their start in 1976. They are a beloved Bay Area business and an innovator in the ice cream industry. We were brought on to refresh their logo and design the packaging for a new line of Frozen Custard and Fruit Ice. We chose to maintain much of their brand equity, while modernizing it for this new product release. Overall, this is a nice addition to the ice cream case that will continue Double Rainbow’s reputation as an innovator and beloved ice cream maker.