InHouse

POV

A unique look at the 2016 Natural Foods Expo

Every year the natural foods expo presents a seemingly infinite amount of products. With 3,000 exhibitors spanning 7 acres for 3 three days, it is physically impossible for an attendee to experience every product. This shows just how competitive the natural foods market is. Food trends are emerging and disappearing at a rapid pace and design is doing its best to follow the target. This is why we feel it is important to catalogue and synthesize what is happening today.

We created the following report to collect our thoughts on the role design is currently playing in the natural foods world. Like it or not, Expo West is a major event and as a result the perfect place and time to see as many products as possible. In the end this is the ideal time to organize our observations for ourselves and to share with those who are interested.

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