We developed a line of almond based dairy free products that previously did not exist in the national marketplace. This was followed by a complete brand and packaging rollout with supporting marketing, sales and merchandising campaign.
We took our knowledge of the natural food industry and worked with several partners, suppliers and co-packers, to create a line of products that was badly missing from the shelves. We then developed a name and brand identity to represent the product.
DEVELOPING THE BRAND
We then created a line of packaging to complement the simplicity and cleanliness of the product itself.
INTRODUCING THE PRODUCT
We created a series of videos to help introduce customers to the products.
SPREADING THE WORD
We developed a social media and marketing campaign to create community and engagement around the products.
We developed merchandising programs to ensure the product rollout was properly supported.