An InHouse Case Study

THE PROJECT

 

We developed a line of almond based dairy free products that previously did not exist in the national marketplace. This was followed by a complete brand and packaging rollout with supporting marketing, sales and merchandising campaign.

 

Services:

Product Development

Brand Identity

Packaging

Social Media

Product Merchandising

 

 

 

 

 

THE PROCESS

 

We took our knowledge of the natural food industry and worked with several partners, suppliers and co-packers, to create a line of products that was badly missing from the shelves. We then developed a name and brand identity to represent the product.

 

DEVELOPING THE BRAND

 

We then created a line of packaging to complement the simplicity and cleanliness of the product itself.

INTRODUCING THE PRODUCT

 

We created a series of videos to help introduce customers to the products.

 

SPREADING THE WORD

 

We developed a social media and marketing campaign to create community and engagement around the products.



 

PRODUCT SUPPORT

 

We developed merchandising programs to ensure the product rollout was properly supported.