THE PROJECT

 

Develop a new brand identity that represents Becoming Independent’s longstanding legacy of providing quality services in the community. The objective was to give BI a fresh identity that feels more established and identifiable,
and ultimately increases their fundraising potential.

 

Services:

Brand Strategy and Story

Identity Design

Collateral and Stationery Design

Web Design/Development

Video/Animation

 

 

 

 

An InHouse Case Study

THE CLIENT

 

BI has spent decades helping people with developmental disabilities live meaningful and productive lives.

 

In the face of California’s diminishing support of non-profit organizations, BI is more dependent on private funding than ever before. This was an opportune time for them to re-evaluate their messaging and their brand as they aggressively approach self-sustainability and
community awareness.

 

Business Sector: Non-Profit

Location: Santa Rosa, CA

Years in Business: 49

Support & Revenue: $13.5m

PREVIOUS LOGO

THE PROCESS

 

We worked with BI through a series of processes to re-discover and better define their narrative. Together we refined and defined their messaging to better communicate the good that BI does throughout the community.

Elevating
human abilities
for the mutual benefit of our Community.

THE PROCESS

 

The next phase was to take this refined messaging and develop it into a new brand identity that properly represents a mission-driven organization who has a direct and reciprocated effect on
the community.

THE ROLL OUT

 

We provided support and production to implement their brand throughout the company.