Assist Humboldt Creamery in reinventing themselves as they make an aggressive push into the marketplace. This task meant that InHouse would become their complete marketing department while Humboldt made this big transition.
Together we reevaluated their strategic options and designed a marketing plan fitting for their company and situation. This meant not only a rebrand, but developing new products, bringing them to market and developing programs to ensure their success.
Brand Strategy and Story
Web Design and Development
Humboldt Creamery has operated in the northern-most part of California for decades providing organics dairy products to a loyal but local consumer.
Over time they have developed deep relationships with their local producers, and combined with new investment in their production capabilities, Humboldt Creamery has found an opportunity to expand their offerings and reach
a wider consumer base.
Business Sector: Dairy
Location: Ferndale, CA
Years in Business: 55
Products (3 of skus): 40
The first step was to develop a more contemporary brand that would best represent the company to a modern consumer. We evaluated the entire dairy category, as well as the existing equity that the Humboldt Creamery brand and location have developed for themselves. We then designed a brand mark that honors the Humboldt Creamery’s name, traditions, place, and
dedication to quality.
We developed a point of view and sought out opportunities to communicate the brand story.
We designed experiential opportunities to share the product with consumers in fresh ways.
We developed merchandising programs to ensure the product rollout was properly supported.