An InHouse Case Study

THE PROJECT

 

Assist Humboldt Creamery in reinventing themselves as they make an aggressive push into the marketplace. This task meant that InHouse would become their complete marketing department while Humboldt made this big transition.

 

Together we reevaluated their strategic options and designed a marketing plan fitting for their company and situation. This meant not only a rebrand, but developing new products, bringing them to market and developing programs to ensure their success.

 

Services:

Brand Strategy and Story

Identity Design

Package Design

Web Design and Development

Advertising Campaign

Social Media

Product Merchandising

Experiential Design

Product Innovation

THE CLIENT

 

Humboldt Creamery has operated in the northern-most part of California for decades providing organics dairy products to a loyal but local consumer.

 

Over time they have developed deep relationships with their local producers, and combined with new investment in their production capabilities, Humboldt Creamery has found an opportunity to expand their offerings and reach
a wider consumer base.

 

Business Sector: Dairy

Location: Ferndale, CA

Years in Business: 55

Products (3 of skus): 40

THE PROCESS

 

The first step was to develop a more contemporary brand that would best represent the company to a modern consumer.  We evaluated the entire dairy category, as well as the existing equity that the Humboldt Creamery brand and location have developed for themselves.  We then designed a brand mark that honors the Humboldt Creamery’s name, traditions, place, and
dedication to quality.

BEFORE

AFTER

THE ROLLOUT We then developed a completely new line of packaging and supporting marketing materials.

COMMUNICATION

 

We developed a point of view and sought out opportunities to communicate the brand story.

EXPERIENCES

 

We designed experiential opportunities to share the product with consumers in fresh ways.

 

PRODUCT SUPPORT

 

We developed merchandising programs to ensure the product rollout was properly supported.