Develop a new brand identity that represents Becoming Independent’s longstanding legacy of providing quality services in the community. The objective was to give BI a fresh identity that feels more established and identifiable,
and ultimately increases their fundraising potential.
Brand Strategy and Story
Collateral and Stationery Design
BI has spent decades helping people with developmental disabilities live meaningful and productive lives.
In the face of California’s diminishing support of non-profit organizations, BI is more dependent on private funding than ever before. This was an opportune time for them to re-evaluate their messaging and their brand as they aggressively approach self-sustainability and
Business Sector: Non-Profit
Location: Santa Rosa, CA
Years in Business: 49
Support & Revenue: $13.5m
We worked with BI through a series of processes to re-discover and better define their narrative. Together we refined and defined their messaging to better communicate the good that BI does throughout the community.
THE ROLL OUT
We provided support and production to implement their brand throughout the company.